What’s the big deal with social media?
Social media is an amplified form of word of mouth marketing where customers will market for you without even realizing it. Instead of selling, try connecting. Establish your brand. Build trust. Allow customers to know who you are and what you do while gaining knowledge on who exactly is buying your products or services. Personal connection helps customers develop genuine loyalty and interest in your brand.
What is social media?
Ever hear about Facebook? How about Twitter? Surely you’ve watched a video on YouTube. These are all social media platforms used for mass communication and connectivity with other Internet users, an integration of technology and social interaction. The most common platforms include blogs, photo and video posting websites, micromedia, social networking websites, and conversational news.
Why is it important?
In this day and age, customers want to feel a personal connection with companies, brands, and professional leaders. Websites are excellent informative monologues, but with today’s connection capabilities, customers want a dialogue. It is comforting to know that humans are running your business and are able to be contacted at any time. Online presence is crucial to a business, though it means nothing without interaction. Social media will improve your public relations, customer service, loyalty building, networking, leadership, and customer attainment.
Good customer service on Twitter and blogs leads to referrals through linking. Facebook, Flickr, YouTube, Twitter, and blogs all help develop your brand’s personality with real updates and information. You will hear frequent, free, effective feedback on where your business exceeds, where it is weak, and what you can do to make your customers happy. Social media is not to be seen as a campaign, but a conversation. Listen, engage, and influence.
Good customer service on Twitter and blogs leads to referrals through linking. Facebook, Flickr, YouTube, Twitter, and blogs all help develop your brand’s personality with real updates and information. You will hear frequent, free, effective feedback on where your business exceeds, where it is weak, and what you can do to make your customers happy. Social media is not to be seen as a campaign, but a conversation. Listen, engage, and influence.
Easy ways to connect on social media platforms:
• Create a Facebook fan page for your business
• Gain followers with brief updates on Twitter
• Share your experiences with others through photos and videos on Flickr and YouTube
• Build your brand’s personality with a blog
• Add your company to LinkedIn and connect with co-workers and clients
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